Mecca Cola: Anti-American and Anti-Zionist soda comes to Belgium

For Mathlouthi, "Zionism is a racist anti-Arab ideology" and Yasser Arafat and the PLO have committed a grave error by accepting the existence of the State of Israel.

Belgian satirical newspaper UBU-PAN reports that a French businessman Tawfik Mathlouthi has acquired Spontin which produces and sells water and lemonades, and fruit syrups and specializes in the setting out of bottle of water, syrups, and lemonades.  The new owner was described in 2003 by a French left wing magazine as "an agitator and a wheeler dealer who stirs up the passion of anti-Jewish and anti-Israel hatred".  This helps explain why so many citizens feel so worried and disenfrachised by what is going on in Europe.  

Economics of terror: FRENCH ENTREPRENEUR USES COLA TO BATTLE ISRAEL AND UNITED STATES - COPERNIC SUMMARY:

PARIS, Feb. 12, 2003 (JTA) --- The latest weapon in the battle against American imperialism and Zionist colonialism may bear a resemblance to Coke, but its political message may leave a sour taste for some.

Since last September, Tunisian-born entrepreneur Tawfik Mathlouthi has already produced more than 3 million bottles of his Mecca Cola from a little bottling and manufacturing plant in the Paris suburbs.

In France, Mathlouthi's message is reflected in a slogan that appears on each bottle, “Don’t drink like an idiot. Drink with commitment.”

The slogan was softened for English-speaking drinkers by Mecca Cola’s marketing experts to read, “Be engaged, drink.”

Purchasers of the product are reminded that 10 percent of the profits go to Palestinian causes, although Mathlouthi is reticent about specifying the names of the organizations he supports.

For Mathlouthi, "Zionism is a racist anti-Arab ideology" and Yasser Arafat and the PLO have committed a grave error by accepting the existence of the State of Israel.


They may not even be fighting for the same cola since the better-known U.S. brand has been one of the largest private employers in the Palestinian Authority, producing the drink in a Ramallah factory.

The groups stated goals include "fighting Zionist politicians and Zionists at the center of power" in France.

FULL ARTICLE
http://www.jta.org/page_view_story.asp?intarticleid=12425&intcategoryid=5[Edited on 15/2/2003 by crd]